Some Biasness and Hidden Drawbacks that Hamper a Good Advertisement

November 4, 2009 Leave a comment

“The ability to express an idea is well nigh as important as the idea itself.” – Bernard Baruch

I am working in the professional image and design industry for several years. Here artists are the alchemists, who involve themselves in brainstorming for a piece of art that will work impressively on mass people to attain certain marketing goals. It is an art; may be considered as a part of pop art. But I admit, it doesn’t worth everything of art and here I have no intention to get into such argument about art.

In this industry, an advertisement faces more challenge than the real product, it is speaking for. I have a little to say about idea, design and communication as they are the major concerns to make an advertisement for current bloodthirsty market. I am not sure whether should I tag it as a guideline or suggestion but I want to start now.

Your design is the massage. Let it carry clearly what you or your clients want to tell about. Before starting your project, make your perception clear about the objective. Then be insightful and try to imagine the final output from the viewer’s point of view. Work out the idea what will be the best expression in performance to serve the objective. In this pitch, I believe – ‘experience is the best wisdom, other’s eye is the jury and self-confidence is the bias.’

“Two monologues do not make a dialogue.” – Jeff Daly

Self-centered and egoistic tendency are frequently observed in artist and designer, specially who are new in the industry. Mostly they design their own ‘artistic’ thoughts which are not legible. But rarely they are able to touch people with a proper massage. So, it is better to let a tentative design for an in-house test among colleagues. The designer should be open to consider any correction or suggestion that comes as a common opinion.

Be aware of making your advertisement a monologue. Be conversing warmly like a first person with the audience. Make them hearing to your words. Approach directly. No intricacy can help your excuse of artiness.

Please don’t consider advertisement as your own best art-work that you wish for as a dedicated artist. It is a marketing tool for communication and people come to you for a best promotion to make their customer buy their product. So, ‘making customers positive to the product’ must come first in your priority list when you are an ad-designer.

“The art of communication is the language of leadership.” James Humes

Your ad-design should make the massage confident and worthy enough to overwhelm the audience. But the way should be pleading and polite. In this time, people don’t like command. So, convince them with ease and let them enjoy your advertisement. Thus you can draw attention and get more time to express your massage. Please remember, people are very thin-skinned about their dignity, and other social and religious issues. So, be careful about your expression. Make sure that there is nothing to strike them harshly in text and image. Check it, and then recheck it.

“He can compress the most words into the smallest idea of any man I ever met.” Abraham Lincoln

Express decently. Restrain over-expression and wordiness. Don’t load your designed ad with over commitment that your product or service hardly can bear. It may make puzzles with the massage and decrease the credibility. But amalgamation of little wit can make it more engaging and memorable.

When you design an advertisement, be vigilant about its relevancy and communication that carry the product or service. Be with a straight approach and let your audiences think your ad is talking to them and of course talking purposively about a certain product or service.

Categories: Uncategorized